WiFi and a pint: What a combination. This is obviously the thinking behind BT's (NYSE: BT) new partnership with Heineken to deploy WiFi in about 100 pub locations in London by the end of 2012.
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BT Openzone WiFi will soon be available in London pubs. |
Customers that use the new WiFi service will be able to access Heineken's Hub online that contains exclusive content from "i," the sister publication of The Independent.
The pub-based WiFi service will be available to BT's five million broadband customers and other iPad, iPhone, iTouch, Android, Samsung and Blackberry device users via other BT partnership agreements.
When the WiFi build out is complete, the pubs will drive up BT's hotspot count to over three million, including 200,000 added in just the past three months. In addition to extending WiFi coverage in pubs, BT has added WiFi access at the John Lennon Liverpool, Robin Hood Doncaster Sheffield and Teesside regional airports.
Aligning itself with major consumer brands has been a big weapon in BT's WiFi expansion holster. In addition to Heineken, BT has relationships with coffee purveyor Starbucks as well as major hotel chains including Thistle, Guoman and Ramada Jarvis, Welcome Break and Roadchef.
For more:
- see the release
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