Broadband consumers in parts of the United Kingdom will soon have access to 100 Mbps download speeds as BT (NYSE: BT) announced it is adding an "ultrafast broadband" service, Infinity Option 3, to its Fiber to the Home (FTTH) offerings.
BT's Infinity Web page
The service is priced at £35 ($56) per month and also features up to 15 Mbps upload speed.
Infinity Option 3 is BT's strike at Virgin Media (Nasdaq: VMED), which is competing for the hearts of UK customers through its own 100 Mbps service running over its existing last mile-based HFC network.
"BT Infinity Option 3 matches the top speed currently available in the UK and beats the upload speed offered by Virgin Media's best offering," said John Petter, managing director of BT's Consumer division, in a release.
The announcement comes in the midst of BT's nationwide rollout of 40 Mbps fiber broadband service, sold as part of the Infinity Option 1 and Infinity Option 2 packages. About two-thirds of UK homes will have access to 40 Mbps service by 2014, the company said.
Infinity Option 3 will first be made available in several London-area neighborhoods. "At launch customers in Highams Park and Leytonstone in London, Ilford in the London borough of Redbridge, Ashford in Middlesex, Forest Hill in the London borough of Lewisham, Chester, York, St. Austell and Exeter will have access to the product," a TeleGeography article notes.
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