BT prepares to grow Asia-Pacific business

BT (NYSE: BT) is ramping up the first piece of its Asia Pacific investment program, one that will cover resourcing, infrastructure and enhanced set of services for its multinational corporation (MNC) customers.

The Asia Pacific growth program, which was previously launched in May, will give MNC customers access various in-region capabilities such as voice and IP services; managed security; unified communications; contact centre capabilities; mobility and data center support.

To support its Asia Pacific goals, BT is bringing on about 300 new employees that will hold positions in major markets, including Australia, China, Hong Kong, India, Japan and Singapore. In Singapore, BT is going to house a bid response center so it can better respond to potential managed service deals an area it believes will be a major growth driver for MNCs that are expanding their Asia Pacific presence.

According to BT, Asia Pacific is becoming a big expansion area for MNCs, with about "80 percent of its largest customers by company turnover are expanding in Asia."

Overall, BT says the goal of the new Asia Pacific plan is about service consistency. "Our research told us they want a broad suite of propositions and professional service capabilities that are the same wherever they operate Jeff Kelly, CEO BT Global Services said in a release. "The first phases of our investment programme will globalise the key propositions and services our customers require from us."

Customers that are looking for an alternative communications provider option in Asia Pacific will also be able to kick the tires as BT plans to open a number of customer technology showcase centers in Beijing, Delhi, Hong Kong, Singapore and Sydney.

For more:
- see the release here
- Telecompaper has this article

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Jeff Kelly takes top post at BT Global
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