U.K. telco BT commissioned a study, conducted by The Economist Intelligence Unit, that essentially suggests major corporations see sustainability strategies as enhancing brand value, but not necessarily profit potential. Specifically, the reports says 46 percent of those surveyed see the brand value in green thinking, while just 20 percent believe it can improve profitability.
However, the most interesting metric may be that 37 percent say they have been given specific sustainability goals to meet. I'm not sure whether that is a more positive or a more negative number than should be expected, but companies will continue to fail to see true business potential if senior managers can't find a way to integrate sustainability into into their corporate goals.
For more:
- see this press release from BT