BT (NYSE: BT) is realigning its retail division into two separate businesses--BT Consumer and BT Business--an effort the incumbent telco says will enable it to improve customer service and deliver on its strategic priorities.
Under this new structure, the service provider plans to market broadband-based consumer services and enhance its brand awareness with UK-based small to medium enterprises (SMEs).
Leading BT Consumer as its CEO will be John Petter, the managing director of the Consumer unit within BT Retail, while BT Business' CEO will be Graham Sutherland, currently managing director of the Business unit within BT Retail.
Gavin Patterson, Retail CEO, said in a release that "It is time however for the business to be split in two given the intensely competitive nature of the consumer market and our strong ambitions in the business space."
Petter and Sutherland will continue to report to Patterson when he takes over the post of BT Group CEO from Ian Livingston in September.
Today, BT Retail consists of four customer-facing units: BT Consumer, BT Business (which supplies SMEs), BT Enterprises and BT Ireland.
When the transition is complete, Enterprises and Ireland will merge with BT Business to form the new BT Business division while BT Wi-fi and the consumer part of BT Ireland will transfer to BT Consumer.
- see the release
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