BT splits retail division into consumer, business units

BT (NYSE: BT) is realigning its retail division into two separate businesses--BT Consumer and BT Business--an effort the incumbent telco says will enable it to improve customer service and deliver on its strategic priorities.  

Under this new structure, the service provider plans to market broadband-based consumer services and enhance its brand awareness with UK-based small to medium enterprises (SMEs).  

Leading BT Consumer as its CEO will be John Petter, the managing director of the Consumer unit within BT Retail, while BT Business' CEO will be Graham Sutherland, currently managing director of the Business unit within BT Retail.

Gavin Patterson, Retail CEO, said in a release that "It is time however for the business to be split in two given the intensely competitive nature of the consumer market and our strong ambitions in the business space."

Petter and Sutherland will continue to report to Patterson when he takes over the post of BT Group CEO from Ian Livingston in September.

Today, BT Retail consists of four customer-facing units: BT Consumer, BT Business (which supplies SMEs), BT Enterprises and BT Ireland. 

When the transition is complete, Enterprises and Ireland will merge with BT Business to form the new BT Business division while BT Wi-fi and the consumer part of BT Ireland will transfer to BT Consumer. 

For more:
- see the release

Related articles:
BT adds 197,000 retail fiber broadband customers in fiscal Q1
BT to deliver 300 Mbps FTTP service
Ofcom will investigate BT, BSkyB dispute of TV channels
BT's Livingston resigns, Patterson to take reigns in September

Suggested Articles

On Tuesday, Arista Networks announced new capabilities and integrations on its CloudVision 2019 software platform to help organizations reduce their…

Stephenson credited the company’s efforts to virtualize 75% of its core network functions as paying off in big cost savings.

Megaport has expanded the footprint of its flagship virtual routing platform, Megaport Cloud Router (MCR), and added more capabilities.