The concept of free advertising-funded content models for IPTV, mobile TV and other video offerings from telecom service providers has gotten a lot of attention the last year or so. Several service providers have pursued tests of both the economic model and ad-insertion technology that would allow carriers to customize advertising for targeted users who are downloading the ad-supported content. Also, a frenzy of financing and M&A has followed companies with technology to support and manage ad insertion and ad-subsidized content.
Now, BT is pursuing a trial of ad-funded video through its BT Download Store. It's not clear if or when the trial could be integrated with BT's IPTV services, but IPTV carriers around the world certainly will be watching BT's progress.
- read this story in Light Reading Europe