With so many of BT's (NYSE: BT) customers leveraging their smart phones and tablet computers at their WiFi hotspots, the service provider decided to give Total Broadband customers "unlimited" access to BT FON and BT Openzone WiFi hotspots.
Up till now customers had to choose between a bucket of minutes and a premier unlimited minutes package.
Not having a mobile network of its own, BT believes that by offering "unlimited" WiFi access to its customers accessing its FON and BT Openzone WiFi hotspots it could help take some pain off the wireless carrier's network. This strain has caused UK-based O2 to scale back their unlimited data programs, for example.
"Now that operators like O2 are rationing 3G, BT Total Broadband customers can find fast WiFi connections all over the UK," said John Petter, consumer managing director for BT Retail.
Of course, BT's plan does discourage so-called bandwidth hogs but placing a 10,000 minute a month limit on all users.
For more:
- PC Pro has this article
Related articles:
AT&T kills unlimited data pricing, supports iPhone tethering
BT comes out swinging with a profit; reveals FTTX expansion plans
BT and O2 extend iPhone WiFi deal