If you're an SMB that's a bit unsure that the local cable company can do a better job delivering service than the local telco, Cablevision (NYSE: CVC) is now offering their Optimum Business No-Risk Promise.
With the No-Risk Promise, SMBs that sign up for Cablevision's Optimum Online and Optimum Voice for business service will get a money-back refund if they aren't happy with their service experience after a month.
An obvious move to attack local incumbent telco Verizon (NYSE: VZ) in its New York metro area, Cablevision has launched an aggressive television and radio advertising blitz for the new option that Stephanie Anderson, vice president of marketing for commercial services at Cablevision, says is "aimed at small and medium businesses that may still feel captive by the phone company for their communications services."
While Verizon continues to make progress targeting SMBs and residential customers throughout the New York metro, Cablevision's Optimum Business services are resonating with area SMBs. According to a J.D. Power and Associates survey issued last July, one area where Cablevision's Optimum Business beat out both AT&T (NYSE: T) and Qwest in terms of SMB customer satisfaction and responsiveness.
For more:
- see the release
Related articles:
Week In Research: Optimum Business tops customer service study; AT&T in Leaders Quadrant for Asia/Pac network services
FierceTelecom Leaders: Dave Pistacchio, President of Optimum Lightpath