Cablevision (NYSE: CVC) is giving small to medium sized businesses (SMBs) a new tool to better track their overall communications spend. With the Optimum Business Savings Calculator, Cablevision says it can show how much an SMB can save on voice and data services by ditching their phone company and subscribing to their Optimum Business service.
According to a study conducted for it by Forrester, Cablevision claims that SMBs paid on average "more than twice (what) the average Optimum Business customer" paid for their communications services.
So how does the Optimum Business Savings Calculator work? By putting in their monthly voice and Internet charges, number of phone lines, current Internet provider and how many employees they have into the calculator it will then estimate how much the SMB could save if they signed up for the Optimum Business service.
SMBs also have the option to breakdown the percentage of savings over the next two years on phone and Internet services in addition to monthly charges for the first year and second year, compared to existing providers' fees. They can also view how much they would save on a yearly basis.
Given that Cablevision operates in Connecticut, New York, and New Jersey, the new calculator feature is an obvious move by the service provider to win over SMB customers that typically lack the IT or business resources to conduct detailed cost analyses on their communications spending trends.
Thus far, it appears that the calculator concept and its business portfolio overall is resonating with over a dozen SMB customers saying they that Cablevision provided not only a simpler to understand bill, but also $2000 to $10,000 in annual savings.
- see the release
Cablevision's Optimum Business offers money-back service guarantee for SMBs
Week In Research: Optimum Business tops customer service study; AT&T in Leaders Quadrant for Asia/Pac network services
FierceTelecom Leaders: Dave Pistacchio, President of Optimum Lightpath