CenturyLink (NYSE: CTL) continued a recent buying spree by acquiring Cognilytics, a provider of advanced predictive analytics and big data solutions for mid-sized and large enterprises. Earlier this week the carrier announced it was buying disaster recovery expert DataGardens.
Cognilytics' expertise in Big Data will be especially important to the carrier as it expands its cloud services capabilities, CenturyLink President-CEO Glen Post III said in a press release.
"CenturyLink's network, IT services, cloud, managed and Big Data services, combined with Cognilytics' decision sciences and advanced predictive analytics, SAP HANA expertise and Big Data solutions, will enable businesses to accelerate their Big Data adoption and monetize their data assets," Post said.
San Jose-based Cognilytics has developed analytics solutions for multiple industries, including financial services, retail, consumer products, healthcare, oil and gas, manufacturing, high tech and logistics, the press release stated.
"We founded Cognilytics with a mission to help customers monetize their data as a strategic asset," Cognilytics founder Gary Gauba, who is also the company's chairman and CEO, said in the press release. "Our new home at CenturyLink will allow us to carry this vision forward."
Gauba will become president of CenturyLink Cognilytics, reporting to Girish Varma, president of global IT services and new market development.
Cognilytics brings a profitable business to CenturyLink, according to Venture Beat, which reported that the company has been profitable since its beginning. The deal is expected to make CenturyLink more competitive with incumbent cloud providers.
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