CenturyLink adds Denver suburb to its growing IPTV market roster

CenturyLink (NYSE: CTL) will start offering its Prism IPTV service in Highlands Ranch, Colo., marking its first move into the Denver-area market, reports the Denver Business Journal. After introducing the service earlier this summer in Colorado Springs, Highlands Ranch, a suburb of Denver, becomes the telco's thirteenth IPTV market.

Unlike fellow Tier 1 telco AT&T (NYSE: T), CenturyLink continues to roll out its IPTV service slowly. It has chosen to build out the service in areas where it already has a video franchise agreement in place like Highlands Ranch, which it entered when it acquired Qwest in 2011.

"We just spent the past year working on Highlands Ranch," Scott Russell, vice president and general manager of CenturyLink's Denver-Northern Colorado market, told the Journal. "We're very confident our customer base is going to reward us."

Russell would not say if it was pursuing franchise agreements in other Denver-area cities. However, it does also have franchise agreements in place with the Ridgegate subdivision of Douglas County and in the Ravenna subdivision that were served by Qwest's defunct ChoiceTV service.

Broadband data IPTV was one of its key revenue drivers in its Q3 consumer revenue mix, rising 6.8 percent year-over-year to $644 million. During the quarter, the service provider added 33,000 new broadband and 17,000 Prism IPTV subscribers. 

One of the interesting findings about its IPTV service is that customers who subscribe to a triple play bundle of voice, video and data have a lower propensity to churn. Over 50 percent of customers that subscribed to Prism in Q3 were new to CenturyLink and over 90 percent subscribed to a broadband service.

For more:
- Denver Business Journal has this article

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