CenturyLink (NYSE: CTL) has turned on its Prism IPTV service in Central Florida as one of the latest markets in its ongoing IPTV service buildout drive.
CenturyLink's Prism service may still be arguably nascent when compared to cable, but it is competitively priced. A consumer can purchase a starter IPTV package for $35.99 that comes with over 120 digital channels with a promotional discount. When Prism is bundled as part of a triple play voice, video and data package, consumers pay about $90 a month.
Florida has been a major target for CenturyLink's IPTV service. Late last year the ILEC launched the service in Collier County followed by Tallahassee.
In addition to Florida, CenturyLink has continued to focus its IPTV plans on other large markets, including Las Vegas, as well as Missouri and La Crosse, Wis.
Although CenturyLink recently completed its purchase of Qwest--an acquisition that gave it a large VDSL2-enabled Fiber to the Node (FTTN) network--CenturyLink has made no official plans to extend the service to the Qwest regions. Instead, it will focus on reducing churn in the Qwest markets.
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CenturyLink has no immediate plans to extend IPTV to existing Qwest customers