CenturyLink using IPTV to gain and regain customers

IPTV, as part of a triple play package, is not only plucking customers away from cable competitors but actually bringing former customers back into the fold, CenturyLink (NYSE: CTL) is finding. The company's Prism TV service, already credited as a bright spot for the wireline telco, is leveraging the advanced IP-enabled features such as a popular wireless set-top box to actively compete with incumbent cable providers across both CenturyLink's networks and, most recently, legacy Qwest franchise areas the company has acquired. The special report can be found here.

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