CenturyLink (NYSE: CTL) has secured a 10-year agreement to provide services as a founding partner of the U.S. Bank Stadium and the exclusive provider of the Vikings football team.
Under the agreement, CenturyLink will provide its communications infrastructure and services throughout the new U.S. Bank Stadium.
Perhaps not surprisingly, CenturyLink's network facilities will be an enabler for fans to use Wi-Fi access to interact with each other via social media sites like Facebook and twitter.
The service provider will install an integrated IP network, which it said will enable 1,300 Wi-Fi access points and allow stadium-wide Internet access, as well as provide content distribution to more than 2,000 high-definition televisions.
In tandem with Wi-Fi access, the service provider's cloud-based technology and predictive analytics will enhance the fan experience via the Vikings mobile app.
CenturyLink will also gain multiple touchpoints throughout the stadium, including in-stadium digital and static signage, scoreboard promotional features, digital and traditional media marketing assets, hospitality, television and radio advertising.
Minnesota is just one of a number of football stadiums where CenturyLink has a network presence. After acquiring Qwest, the service provider assumed the naming rights and network facilities for the Seattle Seawhawks stadium.
- see the release
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