CenturyTel-Embarq deal breeds CenturyLink

Monroe, La.-based independent telco CenturyTel, which is very close to completing its acquisition of fellow indie Embarq, announced a new name for the combined company: CenturyLink. The deal closing has been targeted for the current quarter, and a marketing push revolving around the new brand name is expected to play out later this year. The new name and a new logo (see link below) were developed with help from Monigle Associates, a brand consulting agency based in Denver, Colo.

For more:
- Here's the new company website

Related article
CenturyTel and Embarq announced their deal last October

Suggested Articles

With cloud providers looking to move to the network edge, service providers such as CenturyLink are well positioned to help them.

CenturyLink has launched a new content delivery network (CDN) platform for web developers.

AT&T is out of the starter blocks for 400G with an optical connection carrying live traffic between Dallas and Atlanta.