Monroe, La.-based independent telco CenturyTel, which is very close to completing its acquisition of fellow indie Embarq, announced a new name for the combined company: CenturyLink. The deal closing has been targeted for the current quarter, and a marketing push revolving around the new brand name is expected to play out later this year. The new name and a new logo (see link below) were developed with help from Monigle Associates, a brand consulting agency based in Denver, Colo.
- Here's the new company website
CenturyTel and Embarq announced their deal last October