CenturyTel-Embarq deal breeds CenturyLink

Monroe, La.-based independent telco CenturyTel, which is very close to completing its acquisition of fellow indie Embarq, announced a new name for the combined company: CenturyLink. The deal closing has been targeted for the current quarter, and a marketing push revolving around the new brand name is expected to play out later this year. The new name and a new logo (see link below) were developed with help from Monigle Associates, a brand consulting agency based in Denver, Colo.

For more:
- Here's the new company website

Related article
CenturyTel and Embarq announced their deal last October

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