Charter Communications (Nasdaq: CHTR) has become the latest MSO to sell advertising for AT&T's (NYSE: T) U-verse product, a necessary revenue act that continues to take place between two video industry enemies.
Set to initially launch in St. Louis, Charter's advertising unit will begin selling AT&T U-verse advertising at the end of October followed by other unnamed markets.
Among the 50 broadcast networks that AT&T AdWorks will reach through its agreement with Charter are USA, Food Network and ESPN HD.
Selling advertising for telco competitors' video offerings has become a commonplace trend in the cable MSO industry. Fellow cable MSO Comcast (Nasdaq: CMCSA) has been selling ad space for FiOS since 2009 through its Comcast Spotlight unit, while Time Warner Cable (NYSE: TWC) Media more recently struck a deal to resell AT&T U-verse ad spots in April.
For more:
- CED has this article
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