Although it's unlikely they'll be unveiling any "Brian Roberts Slept Here" signs, Choice Hotels has given Comcast (NASDAQ: CMCSA) Business a thumbs up as a "qualified technology provider" that can be used by any of the company's 5,000 franchise properties in the U.S. that are in Comcast's service areas.
The hotel group's brands include Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, Cambria Hotels & Suites, Mainstay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotels.
As a qualified vendor, Comcast Business has been given a green light to provide Ethernet, Internet, HDTV and advanced voice services in Choice Hotels' properties that fall within its franchise footprint of 39 states, including 20 of the country's top 25 markets.
Choice Hotels evaluates potential vendors that must meet criteria that include the ability to "provide national or regional service, competitive pricing, strong experience with hospitality clients, a track record of success business operation and financial stability, the ability to fulfill orders for its 5,000 domestic franchisees and having standards and systems for continuous improvement," according to a press release.
"Choice Hotels has a rich history of implementing technological innovations for their guests, including offering the first global hotel application for the smart phone," Alex Sewell, Comcast Business' executive direct of emerging markets, said in the press release. "In the hospitality industry, the key to building brand loyalty is to deliver a consistent high quality experience … for reliable high-speed Internet and a robust HD solution."
- see this Comcast press release
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