Cincinnati Bell forms new business services unit

With the launch of its Evolve business services subsidiary Cincinnati Bell (NYSE: CBB) is a recognition that, while the service provider is keen on selling IP-based services, not all of its customers may be ready to make that switch right away.

Offering a mix of local and long-distance voice (including VoIP), broadband data, MPLS access and cloud-based applications, Evolve will parse out its service set into two distinct packages: Emerge and Evantage. Emerge is a cloud-based service that allows businesses to replace their traditional PBX systems with a virtual system that Cincinnati Bell would manage, while Evantage is more of a migratory product set that can integrate with a business' new or traditional enterprise voice system.

A key point of both offerings is how their ability to adapt to a specific customer's needs. "Our customers tell us that they need help to determine the best solution for their business - they know they need to migrate to a VoIP-based service, but want to do so at their own pace," said Greg Wheeler, sales vice president.

Initially available in its Columbus, Ohio, Louisville, Ky. and Indianapolis markets, Cincinnati Bell over time plans to expand Evolve into other Midwestern areas.

For more:
- TMCnet has this story

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