Consumers may still be confused if their TVs are digital ready as the June 12 deadline for the switch from analog to digital broadcasting looms, but cableco Comcast is planning to step into the breach to sweep up new subscribers with a promise of "rapid-response" installations within 48 hours of a new customer contact.
The company is launching the nationwide effort with a basic cable offering of $10 per month for one year and also is offering free basic service for a year to new customers who subscribe to at least one additional service.
In most Comcast service areas, "basic cable" comes with 20-30 channels, including broadcast networks--such as ABC, CBS, NBC, Fox, Univision and PBS--as well as shopping and local PEG channels.
The Obama administration pushed the government-mandated date for full-power broadcast stations to switch to all-digital operation to June 12, after it had previously been set for Feb. 1. Some stations have already changed over to all-digital broadcasts.
For more:
- see this Multichannel News article
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