Comcast, Verizon, Turner Broadcasting say NFC could change the video experience

Technology leaders at Comcast (Nasdaq: CMCSA), Verizon (NYSE: VZ) and Turner Broadcasting are gunning to get Near Field Communication (NFC), a technology that would enable consumers to access pay TV content by tapping a smartphone on a cable set-top, remote control or connected TV containing near field communication chips. Steve Donohue, editor of FierceCable, examines how pay-tv providers could use NFC to enhance the TV experience for consumers by delivering targeted programming and advertising. Read more

Demo

Build customer loyalty with AI-powered customer service

Learn how Salesforce can help telecom providers anticipate and address customer needs to increase customer satisfaction and make customer service your competitive advantage.