Could online video alliances resolve content fragmentation, consolidation?

A group of 17 companies that have a major stake in the online video space announced the formation of the Streaming Video Alliance (SVA) last week with the aim of bringing order to an industry segment that's been beset with fragmented technology standards and user frustration. Interestingly, neither Netflix (NASDAQ: NFLX) nor Amazon (NASDAQ: AMZN) joined the group. Sam Bookman, editor of FierceOnlineVideo, explores whether more alliances could help online video providers. Read more