Discovery Communications' Atkins carves a new digital content identity

Sean Atkins, DiscoverySean Atkins, senior vice president of digital media at Discovery Communications, is in an interesting position. He oversees three of the company's key areas: native digital content, original digital video connected to popular TV series, and branded entertainment. Fierce Editor Mariko Hewer recently caught up with Atkins to talk about digital video trends, native content and the impatient nature of the digital viewership. Read more

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