Enterprises find utility with integrated social media and UC solutions

Integrated UC and social mediaAs large and small businesses try to find new ways to retain and acquire new customers, they are finding their best tools could be new solutions that integrate unified communications and social media. While Facebook and Twitter are widely known in the consumer world, businesses are realizing these sites can also be powerful marketing tools where they can gather specific information about their customers' preferences. Likewise, businesses are learning about new applications such as ShoreTel's Contact Center Instant Override, a message application designed to let administrators "remotely and dynamically modify a message that is used by the Contact Center IVR [interactive voice response] to play an emergency announcement to callers that 'overrides' all others." Read more

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