FairPoint Communications (Nasdaq: FRP) on Monday named Barbara Dondiego as its new senior vice president and chief marketing officer (CMO).
Reporting to Tony Tomae, executive vice president and chief revenue officer, Dondiego will oversee all of FairPoint's marketing functions, including product management, marketing communications, brand management and segment marketing.
Dondiego comes to FairPoint from EarthLink, where she spent the past three years as senior vice president and chief marketing officer. This was a time when EarthLink began expanding its presence into the business services arena via a mix of organic initiatives and targeted acquisitions, including Dondiego's former company ITC^Deltacom.
In addition to EarthLink and ITC^Deltacom, the majority of Dondiego's experience in telecom has been in serving in marketing roles at various competitive service providers, including the former WilTel, which was acquired by Level 3 (NYSE: LVLT) in 2005, and McLeodUSA, a company that was first acquired by the former Paetec and then later Windstream (Nasdaq: WIN).
Bringing aboard an experienced marketing chief like Dondiego comes at a time when FairPoint is expanding its residential and business service presence in New England and its other U.S. markets. One of her big tasks will be to create greater brand awareness for both customer segments, not only in its New England territory but also in the diverse legacy markets it serves via a mix of its traditional copper-based wireline and cable facilities.
For more:
- see the release
Special report: Q2 roundup: ILECs wade through legacy-to-IP migration
Related articles:
Vermont secures $3.1M to expand broadband availability
FairPoint prepays $25M on its debt
FairPoint extends DSL broadband to 14 more New Hampshire towns
UPDATED: FairPoint expands broadband availability in Vermont, other legacy regions
FairPoint voice-access line losses eat into Q2 revenue