Frontier addresses seasonal Ohio customers with prepaid broadband option

Frontier Communications is taking a page from the wireless industry's playbook by offering its customers in its Ohio territory a pay-as-you-go option to purchase their broadband DSL service.

With the Pay-As-You-Go program, customers can purchase broadband Internet access in increments of one, seven or 30 days. Wireless operators have offered prepaid services for a number of years, but Frontier is one of the first wireline telcos to bring such a service to the market.

"Pay-As-You-Go Broadband is a terrific solution for those who desire financial flexibility, and it is the perfect solution for seasonal users, students, travelers, as well as low-income and credit-challenged customers," said Dave Davidson, senior vice president and general manager for Frontier in Ohio, in a article.

Davidson added that what made Ohio an attractive area to offer a pay-as-you-go option is that it addresses the seasonality of some of the state's customers. Ohio includes a number of seasonal vacation areas, such as the Lake Erie shores and islands and Hocking Hills, as well as major college towns, including Oxford, Bowling Green, Athens and Ashland.       

Broadband overall continues to be a top selling service for Frontier. In the first quarter of 2014, the telco added 37,200 new broadband subscribers, ending the period with a total of 1.9 million customers.

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