Frontier addresses seasonal Ohio customers with prepaid broadband option

Frontier Communications is taking a page from the wireless industry's playbook by offering its customers in its Ohio territory a pay-as-you-go option to purchase their broadband DSL service.

With the Pay-As-You-Go program, customers can purchase broadband Internet access in increments of one, seven or 30 days. Wireless operators have offered prepaid services for a number of years, but Frontier is one of the first wireline telcos to bring such a service to the market.

"Pay-As-You-Go Broadband is a terrific solution for those who desire financial flexibility, and it is the perfect solution for seasonal users, students, travelers, as well as low-income and credit-challenged customers," said Dave Davidson, senior vice president and general manager for Frontier in Ohio, in a article.

Davidson added that what made Ohio an attractive area to offer a pay-as-you-go option is that it addresses the seasonality of some of the state's customers. Ohio includes a number of seasonal vacation areas, such as the Lake Erie shores and islands and Hocking Hills, as well as major college towns, including Oxford, Bowling Green, Athens and Ashland.       

Broadband overall continues to be a top selling service for Frontier. In the first quarter of 2014, the telco added 37,200 new broadband subscribers, ending the period with a total of 1.9 million customers.

For more:
- has this article

Related articles:
Frontier adds 37,200 new broadband customers, narrows customer losses
Frontier says FCC's CAF II 10 Mbps proposal isn't realistic
West Va. forced to give $2.5M in leftover broadband stimulus funds to the NTIA
Frontier CEO sees AT&T acquisition as 'easy compared to others'

Suggested Articles

For the second time, Gainspeed is on the move after Nokia completed the sell-off of its Gainspeed cable assets to Vecima Networks.

Windstream has picked Ciena for the build-out of its new nationwide optical network, which is slated for turn up in the third quarter of this year.

LightRiver has carved out a large niche in the optical networking space by bringing multi-vendor software automation to the plumbing of networks.