Frontier (Nasdaq: FTR) has found that identity theft protection is yet another value added service it can add to its roster to create stickiness with its largely rural customer base.
To deliver its new Frontier Secure Identity Protection product to consumers, an identity theft and fraud protection service, it has partnered with security expert Kroll Advisory Solutions.
Given the ongoing problems with identity theft, the debut of this service is addressing a timely concern.
"Nearly 12 million Americans were victims of identity theft last year," said Kelly Morgan, Vice President/GM of Frontier Secure Services.
With the new identity protection service it is offering four main elements: identity-theft restoration and recovery; professional consultation; triple bureau credit monitoring; and routine identity and privacy scans.
Moving into the identity protection space complements the service provider's current lineup of traditional storage and backup services it offers to its current broadband subscribers.
Although the service is likely to be heavily marketed at Frontier's existing customer base, it appears the service provider is going to offer the service on an over-the-top (OTT) basis to any consumer that's interested in purchasing it from their website for $9.99 a month.
Like its relatively nascent home monitoring and control service, Frontier's identity theft service is another way the service provider can extend its relationship with its customers, especially those it acquired from Verizon, with other services they might not otherwise purchase from another unfamiliar company.
- see the release
Frontier shares drop along with first quarter earnings
Verizon FiOS makes up 60% of FTTH subs in North America; Frontier looks to U-verse technology for Internet
Frontier completes 14-state conversion of Verizon's rural lines