Frontier Communications has appointed Matt Stein as VP of Southeast region marketing, marking the latest in a series of appointments it has made to bolster leadership in the regions the telco entered through its purchase of Verizon (NYSE: VZ) properties. Consumers and business suffered downtime immediately following the cutover of those assets to Frontier.
Similar to other recent appointments Frontier has made, Stein could bring a fresh perspective as he comes from outside of the company.
He comes to Frontier following a long tenure as VP of customer experiences and marketing services for Kobie Marketing in Tampa, Florida. Earlier, Stein served as senior director of global marketing and creative services with Catalina Marketing, which is also in Tampa.
In his new position, Stein will oversee marketing and PR for Tampa, the largest city that Frontier serves in Florida, as well as the six counties in the greater Tampa Bay area. In addition, he will lead marketing and PR efforts for Frontier's North and South Carolina properties.
Being able to establish a marketing head for Florida is key for Frontier as it looks to regain trust with the state's consumer and business customers following the rocky network transition.
The state's Attorney General Pam Bondi asked the telco in a letter to remedy network problems and issue refunds to all consumers affected during the transition period. After the service provider took over Verizon's operations in the state in April, Bondi's office said it received 128 complaints about Frontier.
Following a meeting with Bondi in April, the service provider laid out a six-part action plan for the state to remedy customer issues. Frontier took similar steps in Texas and California.
- see the release
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