Frontier lures residential customers with triple-play holiday promotion

Frontier Communications is looking to lure more sticky residential customers by serving up its "Threebie" triple-play broadband, TV and voice service bundle.

Pricing is a key element of this offering. Eligible customers will be able to get a three-year, no contract $19.99 price guarantee for their Internet service if they are willing to purchase a qualifying POTS voice service.

Until now, the service provider had only been offering a two-year price guarantee on its Internet and phone products.

"Very few companies offer a three-year price guarantee, but Frontier is stepping up to bring extraordinary value this Holiday Season," said Cecilia K. McKenney, executive vice president of Frontier, in a release. "Through most of this year, Frontier included a two-year price guarantee on Internet and phone; but through December 31, 2014, Frontier is adding an additional year of price certainty."

Providing a three-year guarantee will certainly be music to the ears of consumers in not only its traditional rural markets, but also in its new Connecticut market that it entered via the acquisition of the AT&T wireline assets.

In addition to the triple play bundle, Frontier is offering its identity protection Frontier Secure for $9.99 per month.

Broadband, in particular, was a major source of revenue growth for Frontier's residential market segment during the third quarter.

During the quarter, the telco added 21,900 net new broadband customers. As of the end of September, the service provider had a total of 1.95 million broadband customers. Out of Frontier's broadband subscriber base, 34 percent purchased above the basic speed tier and increased its broadband market share in 81 percent of the markets it serves.

For more:
- see the release

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