Broadband

Frontier names Maduri as consumer sales chief, replaces outgoing McKenney

By Sean Buckley Jun 15, 2017 11:16am

Frontier has named John Maduri as the company’s new EVP of consumer sales, marketing and products, succeeding Cecilia McKenney, who is stepping down from the company.

The service provider did not offer a reason why McKenney is leaving other than to say she is “leaving Frontier to pursue other opportunities.”

McKenney was one of FierceTelecom’s 2015 Women in Wireline honorees when she served as the telco’s EVP and chief customer officer.

A 30-year telecom industry veteran, Maduri joins Frontier after serving as president of cable and wireless’ commercial business unit, where he led the creation and growth of that key operating segment.

During his tenure at CWC, Maduri had P&L responsibility for the Commercial Business Unit, and his focus on execution led to year-over-year EBITDA growth.

Before CWC, Maduri spent 8 years as the CEO of Xplornet Communications, a company he guided from startup to become one of Canada's largest rural broadband provider with a customer base of 200,000.

Earlier, Maduri served as president of Telus from 2000 to 2004. Prior to joining Telus, Maduri held positions of increasing responsibility with Rogers Communications, Canada's largest publicly traded national wireless service provider.

His appointment to Frontier will reunite him with CFO Perley McBride, who worked alongside Maduri as the service provider’s CFO.

Maduri is just one of several new executives to recently join Frontier following a challenging integration process of wireline properties it purchased from Verizon last year.

In May, Frontier named two former Verizon executives to play lead roles in the company: Victoria Boston as its new VP of sales and retention and Chris Levendos to head up Frontier’s field operations.

Frontier’s issues in California and Florida prompted the attorneys general of both states to hold hearings with the telco to better understand the issues and what it would to remedy them.

Following a challenging integration of the wireline properties it acquired from Verizon, Frontier laid off 1,000 employees as part of what it says is a broader customer-focused reorganization effort.

The challenge for Maduri as he takes over the helm of the consumer sales chief role will be to help the company focus on finding new growth opportunities, particularly in the broadband arena—one that has seen various declines in recent quarters—and ensuring new customer trust.

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