Frontier Communications (Nasdaq: FTR) has appointed company veteran Melinda White as the new area president for its West region.
White (Image source: Frontier)
Reporting to Dan McCarthy, Frontier's COO, White will oversee all of the customer experience issues in five states, including California, Idaho, Montana, Oregon and Washington.
White is taking over the West region from Denise Baumbach, who is retiring from the company after eight years of service.
Prior to her latest role, White served as the executive vice president of revenue development, where she oversaw the telco's wireless, video, online and new business strategies in its 27-state territory. She will also continue to guide Frontier's video content strategy.
Like Frontier CEO Maggie Wilderotter, White spent time at Wink Communications where she served as that company's executive vice president for national accounts and business development.
Frontier has been repositioning its regions, including most recently its Central region, which now includes six states: Illinois, Indiana, Iowa, Michigan, Minnesota and Nebraska.
- see the release
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