Frontier taps into high school sports with "Game On!" video service

Frontier Communications (NYSE: FTR) continues to enhance its goal to become ingrained with communities it serves by introducing an online video product, "Game On!" that will carry local high school football games.

Frontier Game On service

Frontier's "Game On" high school football video service.

Initially carrying games between Granger and Carter High Schools in Rutledge, Tenn. and Columbus and Kearney High Schools in Columbus, Neb., Frontier plans to present seven to ten "condensed games."

Each of the videos, which will be shot in select Frontier markets, will include game highlights, plays and player and coach interviews. Viewers will be able to access the games 24 hours on demand at

Frontier said that the "Game On!" service will be available in Alabama, Arizona, California, Idaho, Iowa, Illinois, Indiana, Minnesota, Nebraska, New York, Pennsylvania, Tennessee, Washington and West Virginia.

If anything, Frontier's new online video service illustrates that it wants to be a community partner in the new territories it entered as a result of its acquisition of Verizon's largely abandoned lines in 14 states.

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