Frontier Communications has signed a multiyear sponsorship deal with the Tampa Bay Buccaneers football team, cementing more of its presence in Florida following a troubled entrance after its acquisition of Verizon's (NYSE: VZ) wireline assets in April.
The service provider officially started offering services in the Tampa Bay region after completing its $10.5 billion acquisition of Verizon's assets in California, Texas and Florida.
Although terms of the agreement were not revealed, Frontier is now the football team's "official residential television and Internet provider." During game day, the service provider will have a booth at Raymond James Stadium.
As part of the agreement with the team, Frontier and the Buccaneer's promotions will include "integrated marketing initiatives including product and services sweepstakes, Buccaneers-themed street team activations, product demonstrations and unique fan-focused contests."
While the agreement with the Buccaneers football team is positive, the service provider's entry into Florida has been anything but simple.
A raft of complaints from consumers and local businesses prompted Florida's Attorney General Pam Bondi to remedy network problems and issue refunds to all consumers affected during the transition period.
Following a meeting with Bondi, Frontier put together an action plan to remedy service issues in Florida that appeared following its acquisition and cutover of Verizon's wireline properties in the state.
For more:
- Tampa Bay Business Journal has this article
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