Google Fiber (Nasdaq: GOOG) struck another content coup adding Fox channels to its TV lineup just as the deadline nears for eligible customers in the Dub's Dread neighborhood of Kansas City, Kan. to pick their Fiber to the Home (FTTH) service plans.
With the addition of Fox, which follows agreements it made with Disney and ESPN, the only missing content elements Google's TV service needs are HBO and AMC (Nasdaq: AMCX).
In addition to the popular conservative news channel Fox News, Google will offer customers the FX station programming and various sports networks.
Among the new Fox channels are BabyTV, Big Ten Network, Fox Business Network, Fox College Sports Atlantic, Fox College Sports Central, Fox College Sports Pacific, Fox Deportes, Fox Movie Channel, Fox News Channel, Fox Soccer, Fox Soccer Plus FS Kansas City, Fuel TV, FX, HSN2, KPXEDT2 - Qubo, KPXEDT3 - ION Life, Nat Geo, Mundo, Nat Geo WILD, National Geographic Channel, Speed and Utilisima.
Unlike are cable MSOs and even telco TV providers like Time Warner Cable (NYSE: TWC) and AT&T (NYSE: T), striking agreements with content owners has been a challenge for Google.
That makes the relationship with Fox all the more compelling in that it raises the competitive footing it has against Kansas City video competitors AT&T and Time Warner Cable.
Eligible customers in the Dub's Dread neighborhood of Kansas City who don't pick out their service by Thursday, Nov. 15 will be left out of this phase of the buildout. The company said it has no immediate plans to return to this area of the city.
- here's the Google blog post
Google names Dub's Dread section of Kansas City as its next "fiberhood"
Will Google's FTTH drive live up to the hype?
Google Fiber could actually widen digital divide in Kansas City
Google officially debuts its FTTP service in Kansas City