Google scraps its renewable energy technology plan

Google (Nasdaq: GOOG) has a lot on its plate deal with this year and next, including its pending acquisition of Motorola Mobility (NYSE: MMI) and an ambitious wholesale Fiber to the Home (FTTH) project, but its renewable energy project is one that it decided it isn't worth pursuing further.

Earlier this week, the Internet giant said it was mothballing seven initiatives, including its Renewable Energy Cheaper than Coal as well as a Wikipedia-like online encyclopedia service known as Knol, as larger effort by CEO Larry Page's effort to pare down the amount of projects it has on its plate.

These latest cuts, which were announced on its corporate blog, are part of the company's "spring cleaning" effort that it has made since Page took over the CEO post this past April.

"To recap, we're in the process of shutting down a number of products which haven't had the impact we'd hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward," wrote Google senior vice president of operations Urs Holzle in the blog post.

Google thinks that there are plenty of other companies that have a better chance at taking the renewable energy initiatives "to the next level."

Even though it's scrapping its energy technology plans, the Internet provider still plans to go forward with its internal efforts to generate "cleaner, more efficient energy" by leveraging renewable energy in its ever-growing data center footprint.

For more:
- Reuters has this article

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