How can service providers blend OTT with traditional TV service?

YouTube may have caught the hearts and minds of broadband users as a way to see the latest clip of Justin Bieber acting up on stage or Johnny Knoxville doing a new stunt, but unless there's something more compelling to watch, most users will stick with traditional linear TV. This raises the question of how service providers can best integrate over-the-top video with traditional programming they can watch directly on their TV set. Jim Barthold, editor of FierceIPTV, addresses this issue in his latest Editor's Corner. Article

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