IBM report: Embrace social networking

Telecom service providers can't wish away the effect that social networking is having on their offerings, and that effect does not appear to be a passing fad--a thought once raised by critics who noted that the levers of social networking were not in the hands of the masses, but of a select few.

Now then, how to properly embrace the movement? IBM is sharing a few clues in a new study on social networking's communications influence. Among the hints: Working to create enterprise social networking for existing business partners, possibly acquiring social networking players to gain needed expertise, expanding collaboration capabilities and enabling social networking communities to play across all of their service platforms.

For more:
- Telephony has more about the study

Related article
Telcos have leveraged social networking to reach millenials

Click here to get the FierceTelecom email newsletter for FREE!

Suggested Articles

Microsoft is bringing its cloud, AI and IoT expertise into a partnership with Land O'Lakes to help farming become more stable and profitable.

Vodafone Business checked the pulse of how business have handled the COVID-19 crisis, and found that "future ready businesses" will thrive.

Telia Carrier is marching forward with the expansion of its U.S. network with a new southeastern Dense Wave Division Multiplexing (DWDM) route.