Integra makes its 100G move with Ciena

Integra is introducing its own series of 100G low latency services over its long-haul fiber network to target its growing base of healthcare, financial trader and content provider customers.

Leveraging Ciena's (Nasdaq: CIEN) 6500 packet-optical platform, Integra will be able to support a number of high bandwidth wholesale and enterprise applications, including wireless backhaul, data center connectivity and cloud networking.

The service provider said that the integration of the Ciena platform will enable them to reduce latency on their optical wavelength service, which they launched last April. In the initial roll out of its low latency services, it plans to pursue larger businesses in five major West Coast markets: Seattle, Portland, Santa Clara, Phoenix and Las Vegas.

Two of the other benefits of the new 100G deployment are that they will be able to carry Ethernet services on one platform, while being able to centralize their network management and service deployment via Ciena's OneControl Unified Management system.

Over the past two years, Integra has been upping its presence in the competitive Ethernet service segment. With Level 3 Communications (NYSE: LVLT) co-founder Kevin O'Hara as CEO the CLEC has continually extended its on-net fiber building footprint to reach a larger set of medium-sized customers such as local government and hospitals.

To capitalize on its growing presence in the medium and large business sector, the service provider renamed itself "Integra." While it has not abandoned its SMB customer, Integra has increased strategic sales to larger business by 80 percent, while growing strategic revenues from 24 percent at the end of 2011 to 34 percent.

For more:
- see the release

Special report: Level 3, tw telecom, other CLECs step up to Ethernet plate

On the Hot Seat: Building Integra's brand equity, teams at top of the list for Tate

Related articles:
Integra Telecom rebrands itself as "Integra," expands focus to enterprise market
Integra refinances $825 million of debt, raises S&P, Moody's credit ratings
Integra adds E-LAN to Ethernet service line
Integra's Kevin O'Hara on transitioning to larger-scale wholesale, retail business services

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