Iusacell poses challenge to Telmex with new quad-play offering

Iusacell, a Mexican wireless operator, is moving forward with its quad-play Totalplay service plans.

Initially available in Toluca and the Mexico City capital, the new offering will bundle its wireless service with an Internet connection, TV and wireline phone service that will be carried over its Fiber to the Home (FTTH) network.

Customers that sign up for the service will be able to get 100 Mbps Internet access speeds in addition to 250 TV channels (including HDTV), an on-demand movie library, fixed and mobile telephone services.

The service provider has set an ambitious rollout timeline for the quad-play service. By the end of the year, Iusacell's Totalplay service will be available to 100,000 homes and almost 300,000 by the end of 2012.

Ultimately, Ricardo Salinas Pliego, president of Grupo Salinas, Iusacell's shareholder, said that the Totalplay service will "eventually reach 75 percent of Mexico's urban population."

For more:
- Telecompaper has this article

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