JD Power: Cable over DSL, but fickle users leave on price

High speed Internet customers prefer cable over DSL these days, but 30 percent of them are willing to dump their providers if they get a better deal elsewhere, says J.D. Power and Associates.

Conducted in July, J.D. Power & Associates "2008 Internet Service Provider (ISP) Residential Customer Satisfaction Study" said 69 percent of high-speed Internet customers and 40 percent of dial-up customers cite cost savings as the main reason to consider jumping ship to another provider - numbers likely up a bit given current macroeconomic fears and belt-tightening.

In a survey of more than 19,000 Internet users, there's been an increase of cable modem users from 36 percent in 2007 to 41 percent in 2008.  DSL penetration is up 3 points, from 27 to 30 percent. People still stuck in dial-up continue to decrease and now number 25 percent; a drop of 10 percentage points from 2007.

Consumers now view Internet service as a necessity (well, duh), and they're looking for faster products in general - good news for broadband bulls. 

Cable companies also got top ranking in all four regional sectors, with Cablevision ranked highest in the East, Road Runner in the South, Cox in the West, and WOW! In the North Central region.

For more:
- WebProNews summarizes the J.D. Power report. Post
- Need it from the horse's mouth? J.D. Power discusses their latest report. .

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