KPN realigns fiber-based triple play offerings to lure new users

KPN (NYSE: KPN) wants to lure new customers to its fiber-based triple play offerings, and has realigned its suite of offerings with new speeds and low introductory rates.  

Under the new triple service structure, which replaces the existing Bronze, Silver and Gold packages, the service provider introduced three new service bundles: Instap (entry-level), Standaard and Premium.

The Instap offering gives users a 50 Mbps symmetrical connection, while the Standaard offers 100 Mbps symmetrical service for €65 ($83) a month. On the high bandwidth end, KPN's Premium tier offers consumers symmetrical 500 Mbps service for €85 ($109) a month.

Consumers that sign up for the Standaard and Premium packages also get a subscription to online music service Spotify Premium.

To entice new customers, the service provider is offering all of the new service tiers for €45 ($58) per month for the first three months. Similar to other broadband service packages, subscribers have to sign a one year contract and pay related activation and installation fees.

For more:
- TeleGeography has this article

Related articles:
KPN: IPTV is key to FTTX success
KPN sets aggressive Fiber to the X timeline
KPN CFO Smits-Nusteling departs over conflict with new management structure
KPN renews IPTV contract with Nokia Siemens Networks

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