Level 3 Communications (NYSE: LVLT) on Thursday said it is expanding its Vyvx broadcast solutions into the Latin American market, targeting new broadcast and media customer opportunities.
The service provider said that it has signed agreements to transmit more than 35,000 hours of video over its network in Latin America.
The Vyvx service, delivered over Level 3's IP fiber network, will provide in-region video content to broadcasters and media companies in Latin America and other regions.
Thus far, the service provider has made inroads with a number of major Latin America-based broadcast companies, including ESPN Brazil, Terra (a global digital media company and content producer) and TV Azteca, one of the largest producers of Spanish-language television programming.
This expansion is timed well. One market where Level 3 could make an impact, said Elia San Miguel, principal research analyst at Gartner, is Brazil.
"Brazil, in particular, is making major infrastructure investments to prepare for the FIFA World Cup in 2014 and Olympics in 2016," San Miguel said.
- see the news release
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