Level 3 Communications (NYSE: LVLT) has introduced a cloud-based video conferencing solution that it says can increase productivity and improve the bottom line for enterprises with a series of new collaboration capabilities.
Developed in partnership with Blue Jeans Network, the new video conferencing service can be used across any video platform, from dedicated telepresence rooms to individual video-enabled applications and mobile devices.
Since this service is hosted in a Level 3 cloud, an enterprise gains two benefits: They don't have to allocate dedicated IT staff to manage the service and they don't have to allocate capital to deploy equipment and manage upgrades and maintenance.
As a reservation-less model, it can enable on-demand video communication regardless of the platform.
Developing new services such as cloud-based video conferencing comes as Level 3 looks to enhance its revenue pool in the business services space. While it reported that Q2 2013 Core Network Services rose 2.4 percent to $1.4 billion, wholesale revenues declined again by $19 million. It also had to lay off 700 employees in an effort to cut costs and pave a path to become profitable.
Having these new services on hand means the competitive provider has another way to appeal to new multinational customers and existing customers who already use Level 3 for other services such as Ethernet.
For more:
- see the release
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