Level 3 (NYSE: LVLT) is hoping to eliminate gaming providers' need to go to multiple sources by offering a bundled Content Delivery Network (CDN) and High Speed IP (HSIP) service called Bandwidth Optimizer.
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Level 3's Bandwidth Optimizer scalability chart. (Source: Level 3) |
Having the right amount of bandwidth is key ensuring a positive online gaming experience, so Level 3's Bandwidth Optimizer enables gaming operators to get the speeds they need as they roll out new games and updates.
In addition to providing faster speeds, Level 3 is lowering network latency by providing fewer network hops and is overbuilding the network to accommodate new growth and to respond to rapid traffic spikes that would come during the debut of new update to a popular game series.
While CDN today only makes up a small portion of Level 3's overall revenues, the ongoing drive by wireless and wireline operators to support gaming services continues to grow.
During the speech closing its acquisition of Global Crossing, CEO James Crowe said that delivering video to wireless handsets in particular is a new growth area "as traffic from these devices is growing well over 100 percent a year."
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