Likelihood of cord cutting varies depending upon demographics, content appeal

When it comes to cutting the cord, many analysts fail to look at different demographic groups and importance of content to the subscriber to determine the likelihood they will cut the cord, and how much, if any, savings will be accrued.  The under-21 age group has never paid for pay-TV, but instead used their parents' subscriptions so they are unlikely to want to fork over a huge amount for a pay-TV subscriber. But at the same time, not all cord-cutters are willing to sacrifice content in order to save money.  This FierceOnlineVideo commentary explores these questions. Article

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