Likelihood of cord cutting varies depending upon demographics, content appeal

When it comes to cutting the cord, many analysts fail to look at different demographic groups and importance of content to the subscriber to determine the likelihood they will cut the cord, and how much, if any, savings will be accrued.  The under-21 age group has never paid for pay-TV, but instead used their parents' subscriptions so they are unlikely to want to fork over a huge amount for a pay-TV subscriber. But at the same time, not all cord-cutters are willing to sacrifice content in order to save money.  This FierceOnlineVideo commentary explores these questions. Article

Suggested Articles

BT Ireland and Huawei are laying claim to the first 1.2 Tb/s transmission real-time trial based on a commercial product platform in a live network.

Google Fiber announced this week it was pulling the plug on its 100 Mbps service to new customers in order to just offer its gigabit service.

MEF outlined an ambitious roadmap at last month's MEF19 conference that included deeper partnerships with cloud providers using the LSO Sonata APIs.