Likelihood of cord cutting varies depending upon demographics, content appeal

When it comes to cutting the cord, many analysts fail to look at different demographic groups and importance of content to the subscriber to determine the likelihood they will cut the cord, and how much, if any, savings will be accrued.  The under-21 age group has never paid for pay-TV, but instead used their parents' subscriptions so they are unlikely to want to fork over a huge amount for a pay-TV subscriber. But at the same time, not all cord-cutters are willing to sacrifice content in order to save money.  This FierceOnlineVideo commentary explores these questions. Article

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceTelecom!

The Telecom industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceTelecom as their must-read source for the latest news, analysis and data on the intersection of telecom and media. Sign up today to get telecom news and updates delivered to your inbox and read on the go.

Suggested Articles

The battle for SD-WAN supremacy remains fierce among vendors with VMware, Cisco and Fortinet holding down the top-three spots in Q3 market share.

Broadband remains a key asset as the coronavirus surges across the globe, which has led to a speedier transition to 1-Gig services.

Lumen CTO Andrew Dugan believes enterprise CIOs are turning to edge compute because it provides better performance for their applications.