If there is one thing that consumers love, it's getting access to their local news and content from any location. However, the challenge for local TV stations to carry out-of-market streaming today is that it is limited to local newscasts due to copyrights around network programming.
Regardless of the challenges, FierceOnlineVideo says in a new feature, Local TV stations' day in the OTT sun: $40B market is theirs to take, if they can reach it, OTT represents a potentially large opportunity for local TV stations. A recent report by The Diffusion Group revealed that ad revenue for OTT streamed content will grow to $40 billion by 2020 and the ad load via broadband will grow 63 percent.
Check out this special report today.