Mitel has taken another step forward with its growth objectives, naming former Sonus and Nortel executive Wes Durow as its new chief marketing officer (CMO).
In his new role, he will focus on developing Mitel's global marketing and communications initiatives as a way to increase the company's brand consideration levels and directly contribute to its growth objectives. As a member of Mitel's senior management team, Durow will report directly to Mitel President and CEO Rich McBee.
He comes to Mitel with plenty of marketing experience, particularly in companies that deal with IP-based communications services for enterprises and service providers.
At Sonus Networks, Durow served as vice president of marketing, overseeing the vendor's marketing activities globally as well as inside sales and training. Prior to joining Sonus, Durow was the CMO at Fonality, where he helped drive the adoption of Unified Communications in a Software-as-a-Service model.
Earlier, Durow was the VP and general manager of global marketing for Avaya, where he guided global marketing initiatives after the 2009 acquisition of Nortel's enterprise division. Durow also spent more than a decade with Nortel in a number of leadership roles, including end-to-end marketing, go-to market and strategic planning for the enterprise business.
Durow's appointment comes at a pivotal time for Mitel as it looks to increase its market share with enterprises and service providers looking to transition to a cloud-based services model.
After a few failed attempts to purchase rival company ShoreTel, Mitel recently acquired Mavenir for $560 million, a move that gave the company enhanced mobile and collaboration capabilities.
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