Some industry watchers might argue that Qwest Communications CEO Edward Mueller hasn't done much yet to alter the telco's fortunes, never mind that he's been on the job barely six months. He has moved Qwest to declare its first dividend in several years, and has clarified the company's position on video services and its intentions for bandwidth upgrades to its network. One of the more interesting aspects of his background-his time spent leading retailer Williams-Sonoma--hasn't come into play yet.
Telcos don't have a terrific reputation for being retail-minded or even especially customer-focused. In Mueller's assessment, showcased in a Telephony story today, they may have been stuck in the mindset of establishing reliable cash flow, rather than finding ways to make new money every day via new marketing methods and retail channels.
Meanwhile , those still looking for more answers and action from Mueller will want to note an industry analyst event that Qwest is planning for Feb. 25 in New York City.
- check out this interview with Mueller at Telephony
- Mueller said late last year that Qwest wouldn't pursue a broad IPTV strategy