Netflix launches speed site to rate broadband service providers

Online video streaming player Netflix (Nasdaq: NFLX) has announced a broadband speed rating service intended to show Netflix users which broadband ISPs can deliver the best Netflix viewing experience. The concept follows on Netflix's practice of releasing monthly reports on the top 10 fastest broadband services for Netflix streaming, a practice that has cast a favorable light on Verizon (NYSE: VZ), among other operators.

The Netflix ISP Speed Index is not the first index of its kind, with Ookla's Net Index,, and others covering similar territory, but while those measurement sites are in most cases independent resources, Netflix obviously has something to gain from exposing which the fastest ISPs are, as well as which are absent from that list.

The new website measures the average performance of all Netflix streams on each ISP's network, drawn from the streams to Netflix's 33 million customers worldwide. Netflix will update the site on a monthly basis and provide information on the performance of ISPs in several of the countries Netflix is available in. It so far includes speed data for the United States, Mexico, Ireland, the U.K., Norway, Sweden, Denmark and Finland.

While both Verizon and Comcast (Nasdaq: CMCSA) have finished high in previous Netflix speed reports, the numbers from the site for February show Google (Nasdaq: GOOG) Fiber well ahead of the pack in the United States and the rest of the world at 3.35 Mbps. Sweden's Ownit was second globally at 2.99 Mbps. Finland had the highest average rate among all countries.

For more:
- here's the press release

Related articles:
Verizon has made Netflix's top 10 list in the past
Bell Canada last year discussed plans for a Netflix competitor

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