Nex-gen sports: The Whistle network to target kids through home gaming devices

Kit LaybourneKit Laybourne, the founder of the emerging kids sports network The Whistle, think the best way to reach children will be by distributing interactive video content on the Web and through gaming consoles such as Microsoft's (Nasdaq: MSFT) Xbox and Sony (NYSE: SNE) Playstation. FierceCable Editor Steve Donohue spoke to Laybourne about his ideas to build a next generation network to support his effort to get kids interested in sports. Read more...

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