Nokia Siemens realigns focus on marketshare

Following sweeping changes to the company's organizational structure, Nokia Siemens Networks' new president Rajeev Suri believes the focus of the company should be on upping its marketshare.

"In early 2008 we made a strategic decision to focus more on cash flow and profitability than on marketshare. Now it's time to give it up and to focus solely on the marketshare," Rajeev Suri told Finnish daily Helsingin Sanomat.

Since NSN was formally launched as a joint venture in 2007, the company has failed to reach profitability against competitors Ericsson and Huawei. By focusing on profitability, these competitors have continued to beat NSN to the punch in key areas including optical networking. A recent report by Ovum showed that Nokia Siemens Networks slid to ninth place in its global optical networking report, while Huawei climbed to number one.

What's also contributing to NSN's struggles is its loss of a larger entry point into North American telecom market. This situation has been made worse in recent months when Ciena beat out NSN for Nortel's Metro Ethernet Network and optical assets.

For more:
- Reuters has this article

Related articles
Nokia Siemens Networks - Top Telecom Turkeys of 2009
Nokia Siemens Networks' losses continue in Q3
Nokia Siemens Networks sets course for recovery
Ciena becomes victor in fight for Nortel's MEN

Suggested Articles

Adtran announced on Monday that it's teaming up the Arab Organization for Industrialization to develop a joint manufacturing program in Egypt.

Despite ongoing security concerns, the Trump administration extended the length of the license that allows Huawei to do business in the U.S.

CyrusOne is reportedly thinking over selling itself after being approached by private investors.